Lagos, 9th November 2018 – Reiterating its commitment to empowering Nigerian youths to showcase their talents through various levels of passion, energy, and creativity; Africa’s mobile giant, itel Mobile has just concluded a seven-campus dance activation in Nigerian Universities geared towards creating awareness for its selfie-centric flagship – itel S13.
The activity tagged #iGotTheMoves dance competition started earlier in October with a visit to Nigerian universities such as Laspotech, Yabatech, Lasu, ABU Zaria, University of Ibadan and FUNNAB. In addition to this, an online contest for fans was held which also had participants battle for amazing gifts items and a whopping sum of N500,000 by dancing to itel’s theme song.
The campaign was concluded with Ogundare Adenike Tosin, an undergraduate of Hospitality management in Lagos State Polytechnic emerging the winner with a cash prize of N300,000 as the offline dance champion while a sum of N100,000 each was awarded to the online winner and runner-up winner, Oreoluwa Oladapo and Akinyele Temidayo from Moshood Abiola Polytechnic and Lagos State University respectively.
Speaking on her victory, the ecstatic dance champion, Ogundare Adenike said:
This is a dream come true. I had contested earlier in the campus dance competition and won N50,000 and now I won again the finals. Dancing has always been my passion and I’m grateful to itel Mobile for creating this platform for me to showcase my talent and pursue my dreams of becoming a professional dancer. With this cash prize, I can finally enroll in a dance school and become someone great. I’m so honored. Thank you itel Mobile.
Addressing the media on the competition, Oke Umurhohwo, Marketing Communications Manager, itel Mobile, said the essence of the competition was to promote the dance culture of Nigerian and project the amazing camera sensor mounted on the itel S13 for clearer selfies
itel Mobile over the years has grown from just a feature phone brand to a smartphone brand, that understands the needs of young Nigerians, and while we have continued to tailor our devices towards providing the best mobile experiences at an affordable rate. Having the opportunity to start this dance competition is our way of showing that we care and we celebrate creativity amongst our target audience.
The electric atmosphere at the grand finale of the competition had in attendance amazing acts like Terry Apala, Victor AD, Junior Boy, and a host of other top-notch Nigerian artistes along with students Lovers of the itel brand, and lovers of dance.